Our Offerings- How we contribute?

Role as a Research Partner - Supporting client across the life stages

Market Understanding

  • GTM/Market Entry
  • Market Mapping
  • Market Segmentation
  • Profiling studies

Ideation & Development

  • Concept Development
  • Concept Evaluation
  • New Product Evaluation
  • Product Optimization
  • Pricing Research

Launch

  • Positioning and Communication
  • Campaign testing & optimization
  • Campaign Evaluation
  • Campaign Efficacy - Pre & Post

Growth & Performance

  • Usage & Attitude study
  • Mystery Shopping
  • New Market Assessment
  • Competition Benchmarking

Periodic Tracks

  • Brand Health
  • Customer Satisfaction (C-SAT) and Advocacy (NPS)
  • Internal Satisfaction
  • Partners/Vendors Satisfaction

Other Studies

  • Ranking Studies
  • Polls
  • Retail Census
  • Social & Development Sector

Data Collection

Evolution of technology is resulting in the creation of new roles and responsibilities in the market research industry. The industry is
moving towards automation and digitization to improve efficiency and effectiveness of data collection.

We at Avance are ready to deliver more specific and customized research solutions to our clients. We understand that every project
is unique and requires a tailored approach to meet the research objectives.

We are well equipped with sophisticated technology and tools to conduct research across various methodologies. Our team is
trained to handle complex research projects with precision and accuracy.

As per the need of clients, fieldwork is carried out using various methodologies - Online, Offline (Quantitative & Qualitative).

Support Solutions

Survey Development

Professional survey design and programming for accurate data collection.

Data Quality Audits

Comprehensive quality checks to ensure data accuracy and reliability.

Data Visualizations & Reporting

Transform complex data into clear, actionable visual reports.

Offline & Online Approaches

Offline - Quantitative

  • Face-to-Face (CAPI, CATI)
  • CLT (Central Location Test)
  • Pen & Paper
  • HUT (Home-Use-Test)
  • Mystery Audits
  • Exit Interviews

Offline - Qualitative

  • IDIs (Face-to-Face / Telephonic)
  • FGDs, EGDs, TRIADs, DIADs
  • Ethnos, Immersions
  • Mystery Shopping
  • Shop-Alongs
  • Product Placements

Online

  • Online Surveys – CAWI, Phone to Web, HUT
  • IVR Based Surveys
  • FGDs, IDIs, Online Bulletins
  • Tools-Zoom, WebEx, WhatsApp, Skype
  • Mobile Surveys
  • Social Media Listening

"Avance team is open for adopting new technologies as per project requirement"